Pattern Hair Care's compelling Brand story.
Developing a memorable beauty brand that connects with an audience is no easy feat. It takes dedication and commitment to show up and provide value to one’s audience in an ever-evolving market and lighting speed technological advances. That said, people want brands that care, have a point-of-view they can relate to, and products and services that improve their lives, and these principles are everlasting. With that said, let’s take a look at a brand that does a wonderful job connecting with its audience by not only having great products but always providing a space where the community can come together.
Pattern Hair Care
💇♀️ Pattern is an excellent example of a beauty brand that has successfully created a compelling brand story. The founder of Pattern, Tracee Ellis Ross, is a well-known actress and advocate for natural hair. She created Pattern to address the unique hair care needs of people with curly, coily, and textured hair.
💇♀️ Pattern's brand story is about celebrating natural hair and empowering people to embrace their curls.
💇♀️ One way that Pattern has created a compelling brand story is through its marketing campaigns. Using social media platforms like Instagram to show real people with natural hair using their products and creating a sense of community among their customers.
💇♀️ Another way that Pattern connects with its audience is by sharing the personal story of its founder Tracee Ellis Ross. Her bold, unabashed, and bold personality invites others in to be themselves, creating an inclusive and approachable space. Making beautiful hair accessible to the community.
💇♀️ Pattern creates a compelling brand story through its product offerings. Their range of hair care products are specifically designed for curly, coily, and textured hair, which has helped fill a market gap. By focusing on this conversation with their audience, they've created a brand identity that resonates.
💇♀️ Overall, Pattern has done an excellent job creating a compelling brand story within the beauty e-commerce industry. They've built their brand around the idea of celebrating natural hair and created a community of like-minded individuals who share this ethos.
Actionable Storytelling:
❓ Can you create (and consistently communicate) a compelling story around your brand that helps your audience see the value and benefits of your products and services?
❓ Can you share compelling stories across your media outlets where your audience can see themselves in your products and services?
❓ Can you create a space (that's unique to your brand) that allows your community to be seen and valued for who they are?
No matter your brand vibe, use these questions to develop deeper meaning and connections for your audience to embrace regarding your beauty brand.
